Susan Wheatcroft: ‘The mad idea was a virtual race… within six months we were getting well over 1,000 people’
When Susan Wheatcroft decided to run the London Marathon, she needed a sure-fire way to reach her funding target.
What she came up with was offering people a reward to take part in a virtual race. The money they paid to do so went to her charity.
The idea was such a success that 400 people took part.
It was the start of Virtual Runner UK. These days Susan holds virtual races all over the world, with people's entrance fees going to charity.
Virtual running works in the same way as any other type of running, but the difference is that the entered race can be run at any location, at any pace, inside on a treadmill or outside in another country.
All people have to do is enter a race and provide evidence that you have done it; and Susan will send them a medal in return.
I spoke to her about running virtually during the coronavirus crisis, her own running journey and how Virtual Runner can work for everyone.
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